Visitors to Gay.com can sign up to find the perfect dating partner, advice on sex and how-to articles on same-sex marriage and parenting.Over the course of at least two days in August, they may well also have seen banner advertisements about the Republican presidential candidacy of Mitt Romney, the former Massachusetts governor, according to an analysis of campaign Web advertising provided by the Nielsen Online, AdRelevance, monitoring service.
At least 32,000 times over those two days, users clicking on the site got a Romney ad like one saying “Mitt Romney for President — Join Team Mitt!” and a link to the candidate’s Web site.
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“Campaigns have been buying advertising on television for 40-plus years now; they’ve only been buying ads on the Internet for three or four years,” said Mindy Finn, director of Mr. Romney’s online strategy. “It’s more uncharted territory, and everyone’s trying to figure it out.”
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Still, the Romney campaign had not expected its banners to appear on FanFiction.net, whose users have seen thousands of “Romney for President” ads while using the site to write their own plots about their favorite fictional characters — or read the work of others, including pornographic scenes between Harry Potter and Hermione Granger.
Advertising on the web is nothing new. Advertising is usually done through a web advertising agency, like Doubleclick or whatever those annoying sounding companies are. These companies can put the ads on multiple sites. It's a good bargain if you want to advertise on the web. You're able to reach multiple sites through one company. Plus, you can put it on sites that might have similar subject matter, according to the terrible algorithms used by the web advertising company.
And I mean terrible. Just look at the ads on any site that's linked from here. There's all kinds of shit that is not related to what's on the site! Even my Google AdWords in the right column, which takes keywords out of the page, sometimes doesn't make any logical sense.
My stance on this is "big deal." Actually, my stance is "why was this reported?"The full article is from The New York Times.
2 comments:
At first I was all "Hey why are Syl's articles so short lately?" Then I realized it's because you've given me the short RSS as we discussed. So I hope you enjoy my extra boost in advertising money.
FYI, the ads when I looked were something like "Want to start your own blog?" and "Want to make a difference?" I wanted to do neither.
I put it back to the full one. I don't need advertising revenue. But I have almost made $1!
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